Lasts twice as long as regular soaps! Johnson's Buddies Easy-Grip Sudzing Bar helps children learn healthy personal cleansing habits. Johnson's Buddies Easy-Grip Sudzing Bar is great for little hands because its patented soft pouch doesn't slip and it helps produce a rich lather. The soap effectively cleanses skin and the bold color of the sudzer bar makes it easy to find anywhere in the tub. The special pouch makes the sudzer bar less messy and it lasts twice as long as regular soaps! Johnson's Buddies Easy-Grip Sudzing Bar - a fun way for your child to learn healthy personal cleansing habits and give you the confidence that their cleansing job will be well done. Made in India.