Artificially flavored. Proven to remove stains and whiten teeth (based on an 8-week clinical test). Orbit white contains sparkling speckles. Chewing 2 pieces of Orbit White after eating helps remove stains and whiten teeth. 60 pieces in each package, great value. 35% fewer calories than sugared gum. Calorie content has been reduced from 8 to 5 calories per two piece serving.