Bob's Red Mill® Organic Brown Rice Farina Hot Cereal. An Employee-Owned Company. Nutritious Whole Grain. Hot Breakfast Cereal. Naturally Wholesome. The rice kernel is so elegant in its simplicity. To make this soul-satisfying hot cereal, we follow that lead and simply cut each grain of rice into a few pieces. That's all there is to it-freshly milled brown rice. It's naturally delicious and easy to prepare. USDA Organic. Wheat free. Gluten free. You Can See Our Quality®. 100% Whole Grain. 41g or more per serving. Eat 48g or more of whole grains daily. wholegrainscouncil.org. Dear Friends, Starting each day with a healthy breakfast sets the stage for a healthy life. What better way to do that than with one of our whole grain hot cereals Not only are they jam-packed with whole grain nutrition, they are delicious, too. While many manufacturers pulverize grains into oblivion, only to reconstitute them with added fillers, enrichments, flavors and colors into shapes that look like grains, Bob's Red Mill keeps it simple. We take whole grains and break each one into a few pieces. No tricks or gimmicks-just whole grains, as nature intended. The nutritional benefits of these hot cereals are obvious, but it's easy to forget when you're rushing through the morning. Whole grains gift us with a wondrous combination of fiber, protein, complex carbohydrates, vitamins, minerals and phytonutrients. Choosing these cereals will leave you and your family feeling satisfied, nourished and fully charged to face the day. Our whole grain cereals must be cooked to unlock their power, and all it takes is a pot of water and a little time. A few minutes in the morning spent lovingly preparing a hot, nourishing breakfast can be a quiet moment in an otherwise chaotic world. Instead of choosing a quick-fix breakfast, celebrate the time it takes to cook these whole grains and savor the experience. To your good health. Whole Grain Foods For Every Meal of The Day®. Bob's Red Mill products labeled gluten free are batch tested in our quality control laboratory. We use an ELISA gluten assay test to confirm that a product is gluten free. Certified organic by QAI. Our product line is diverse and extensive. For information and recipes, visit our website: www.bobsredmill.com.