With soy milk protein. Rich formula. 2x stronger hair (When using VO5 shampoo & conditioner vs VO5 shampoo alone). Experience the health and vitality of soy milk protein formula for beautiful hair. Treat yourself to the zesty sweet scent of juicy passion fruit. Soy milk protein formula revitalizes dry, damaged hair. Replenishes as it conditions leaving hair silky, smooth and beautiful. Keeps color treated hair looking great. This product not tested on animals. Made in USA or Canada.