Weekly treatment to help seal in color and enhance shine. Know the hair you have to get the hair you want. Your Hair's Starting Point: Color-treated or highlighted. When hair is color-treated, it changes at the structural level. Its natural protective layer is removed, allowing layers underneath to become porous and damaged. This can cause your hair to look faded, dull and dry. Pantene Pro-V Innovation: Pantene's Color Nourishing Treatment helps keep your color looking beautiful. The intense moisturizing formula provides shine and helps renew hair's surface, seal damaged cuticles, and preserve your multidimensional color for up to 6 weeks. Made in Mexico.