NutriVive Daily Care. An innovation from the L'Oreal Laboratories, the New NutriVive formula with Nutri-Ceramide fortifies and repairs hair root to tip. Hair can suffer from invisible splits and cracks, which make it fragile and dull. Nutri-Ceramide is a nourishing micro-agent, which finds and fills in the weak spots, helping protect against future damage. NutriVive benefits: 1. 40% less breakage from brushing & blowdrying. 2. Smoothes hair by repairing rough cuticles. 3. Repairs and helps prevent split ends. 4. Hair shines and is soft to the touch.