System reveals brilliant blonde highlights. Know the hair you have to get the hair you want. Your Hair's Starting Point: Color-Treated or Highlighted: When hair is color-treated, micro-scarring can occur on the outer layer. This is one reason why your blonde highlights can lose their luster or appear dull over time. Pantene Pro-V Innovation: Pantene's Highlighting Expressions shampoo and conditioner system conditions to nourish your hair's unique structure, helping to reinforce it with what it needs to reveal bright blonde highlights with multi-dimensional shine. This non-color depositing formula works for all blonde shades. Made in USA of US and/or imported ingredients.