Colgate Maximum Strength** Sensitive SmartFoam with Whitening. New. Sensitivity Relief Toothpaste for sensitive teeth and cavity protection. Clinically proven. 30% more foam. Gets to tough-to-reach spaces. Helps keep teeth whiter*. Uses: Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities. Enamel. Nerves. Dentin. Exposed dentin. Brush with Colgate sensitive* 2x a day. Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. Provides relief within two weeks. Builds increasing protection against sudden shocks of sensitivity. Provides long term relief with regular use. Contains fluoride for cavity protection. Great tasting flavor. *With regular brushing vs. non-whitening toothpaste. **Maximum strength FDA allowed antisensitivity active ingredient. Vs. Colgate sensitive* whitening toothpaste. Questions 1-800-468-6502. www.colgatesensitive.com.