Colgate® Total® Zx Pro-Shield™ Plus Sensitivity Mint Gel Toothpaste. New active ingredients. Anticavity, antigingivitis and antisensitivity. Long-lasting protection for teeth, gums, and sensitivity. Sensitivity. Cavities. Enamel. Plaque. Gingivitis. Tartar. Breath. Whitens. Uses. Aids in the prevention of cavities, plaque, and gingivitis. Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact. Clinically proven active protection that lasts even after eating or drinking*: For stronger teeth, helps prevent cavities. For healthier gums, fights plaque and germs. For proven relief, helps protect against sensitivity. Unlike ordinary toothpastes, Colgate Total® Zx™ Pro-Shield™ plus sensitivity actually helps improve mouth health† starting today. †Vs. ordinary fluoride toothpaste by protecting against cavities, gingivitis and plaque. *With continued twice daily use. Stand-up cap. Anticavity. Antigingivitis. Antisensitivity. Pro-shield. Plus sensitivity. Questions or comments Call toll-free 1-800-468-6502. www.colgatetotal.com.