94 loads (Contains 96 loads as measured to bar 2 on the cap). 50% more (vs 100oz). Febreze freshness. For both HE. Contains no phosphate. www.ILoveGain.com. Find more great scents to love at ilovegain.com. Questions? 1-800-888-4246 or www.ILoveGain.com/ Bottle made from 25% or more post-consumer recycled plastic.