Entenmann's® Ultimate Crumb Cake. Everyone's Got A Favorite!®. Resealable package. 1 lb 1.5 oz (496g). Baked fresh daily. Developed with crumb lovers in mind, this cake delivers an abundance of crunchy crumbs packed with cinnamon flavor. The soft moist cake rounds out the delicious experience. Enjoy the ultimate in crumb cakes! Since 1898 the Entenmann's name has stood for moist and delicious baked goods. Today, this tradition remains, as Entenmann's bakes fresh and delivers to stores daily. ©2009. We are committed to providing you with quality products and welcome your questions and comments. Call 1-800-984-0989, Consumer Relations Department. When writing, please include the Proof-of-Purchase (Bar Code) and stamped date code. For more information visit us at: www.entenmanns.com.