Purity you can taste + purity you can feel. Is it just us or do clouds get a bad rap? While we admit they're not as good to have around on a beach day, as say, the sun, clouds are the unsung heroes because they contain nature's purest source of water. Meanwhile, spring water come from the ground and contains random stuff and whatever else the animals that swim in it leave behind. That's why we copied our white puffy friends by creating Smart Water. Its vapor distilled so its in it's purest original state. Its a difference you can taste unless, of course, you have no taste buds (then you're on your own). But we don't stop there. We one-up the clouds by adding electrolytes just incase you do decide to hit the beach. Unfortunately, we can't fix that whole men in speedos thing.