Instantly restores strength and vibrancy. Restores Hair to Beautiful Condition: Alberto VO5's advanced conditioning formulas, enriched with 5 vitamins and protein-based nutrients, nourish hair back to beautiful condition, leaving it strong, healthy, and vibrant. VO5 Daily Hair Recovery Deep Fortifying Treatment: 5-Vitamin formula instantly restores the 5 qualities of hair in beautiful condition: shine, softness, strengthen, vibrancy and body; Use daily to prevent everyday damage from heat-styling, blow-drying and brushing; Leaves hair 80% stronger and 2x shinier (versus shampooing alone); Deep-penetrating conditioners target damaged sites to repair and strengthen hair while micro-fine weightless conditioners smooth and protect hair, leaving it soft and shiny. Alberto VO5 - Hair care for real life. This product not tested on animals.